Welcome To My Blog!

As an Influencer Income Strategist, I help influencers increase their income by leveraging sponsorships and partnerships.

As a Customer Activation Consultant, I help brands increase their bottom line by leveraging influencers, events and customer relationships.

In other words, if you’re just getting started with sponsorship … you’re in the right place!

Honoring Dad – A Tribute to Rodolfo Candelaria Jr.

“Honoring Dad” On Wednesday, January 2, 2019 at 10:30 pm, Rodolfo Candelaria Jr’s spirit ascended to meet his Heavenly Father. During his final hours here on Earth, his brothers, sister, nieces, nephews, cousins, granddaughter, past colleagues and friends gathered to honor him, tell stories, join in laughter and celebration, and shower him with love. Dad’s spirit left this Earth while my mom held his left hand and with my sister and me holding his right....
Sponsorship Training. Sponsorship for Authors

Three Ways You Need To Show Up To Get Sponsored

Three Ways You Need To Show Up To Get Sponsored Getting sponsored is not just about a proposal. It is not just about the ask. There is more that needs to happen in order for your sponsorship efforts to be successful, and as an influencer you have the power to bring in the type of sponsors and sponsorship your brand needs, but there are some key things you need to do in order to win....

Sponsorship For Influencers – Book Launch Team

“Sponsorship for Influencers” Book Launch Team! For awhile now, I’ve been asked if I’d ever publish a sponsorship book that was geared toward authors, speakers, bloggers, coaches, consultants, experts, gurus, and entrepreneurs. I wrote my last book, Relationships Raise Money: A Guide to Corporate Sponsorship, in 2011 and that book was heavily written to support nonprofit organizations as that was the majority of my client base at the time. Six years later, here’s the book...
Sponsorship Training, Sponsorship Coaching, Sponsorship Proposals

Stretch Your Imagination to Perfect Sponsorship Proposals

Stretch Your Imagination to Perfect Sponsorship Proposals “What can I get sponsored?” “How do I make sponsorship proposals that sell?” These have to be, hands down, the most common of all the frequently asked questions I have had since I’ve been sharing my experiences with sponsorship. Some of you might feel as lost as last year’s Easter egg when reading the words “anything is possible”, be it for your sponsorship or your business. With sponsorship,...
Sponsorship Proposal Tips. How to Get Sponsors. Sponsorship Strategy

The Case for the Single-Sheet Sponsorship Plan

The Case for the Single-Sheet Sponsorship Plan I think “brief” is one of the keywords of our time, with the exception of a sponsorship plan and a few airlines, but that’s a rant for another time! From 1-minute news briefings, to 140-character tweets, or even dating with a swipe motion, the whole world is making a pretty big effort to grab every tiny speck of everyone’s attention. With the world around us moving to “brief”...
Sponsorship Training, Sponsorship Coaching, How to Get Sponsored

How to Setup a Winning Sponsorship Page

How to Set Up a Winning Sponsorship Page We’ve talked A LOT about how to give winning presentations for sponsorship, and while I’ll always believe that developing organic connections and genuine professional relationships is the simplest and best way to get sponsored, there are other ways to gain the attention of sponsors and get sponsored! A sponsorship page on your website is a great way to do that. Free advertising? One central place to send potential...

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