What is sponsorship?
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Sponsorship: What Can it Do for My Business?


You know what I love about questions?

All the juicy information you can get by simply asking one.

Grab your favorite glass of cab, mine is from Jordan Winery, and let’s chat about what Sponsorship can do for you.


Let’s start with the facts: What is sponsorship?

Sponsorship is like advertising.

Let me give you a little more detail.

Imagine you are a toy company. You’re doing well, you have some money. You decide to invest it in a good cause – an innovative startup or an event. You make sure that involvement in this project will improve your rep. You give them money.

The day comes, and people arrive at the event – say, the Fair of Acceptance, an event for children with disabilities that you sponsored. Your logo is all over the place, and the audience you want so bad is right there.

They see your values; you care about what’s important to them. They remember you. They buy what you’re selling. In the long run, the positive image you obtain is priceless.

Which brings us to our next point: why is sponsorship relevant for you?


The answer is: practically anything, the sky’s your limit!

• Sponsorship, when done correctly, can make you money. Sponsors invest in your venture; they give you the capital you need to get the business started – and in return, you both profit.

• Sponsorship can fund your dreams. It’s not all about the money, and it’s up to you to find a suitable business partner who can truly profit from your relationship.

• Sponsorship can change lives of those you wish to help. Many world-changing ideas start just as baby ideas, and go unnoticed for years because they money it would take to front it. Sponsorship can be the fund of your idea to change the world – a single life at a time.



All you have to get started – and more questions can only give you the answers you’re looking for.

Check out our blog The 4 Must Know Questions to Get Sponsored Fast.


Need a little more help or want some personalized coaching? Let’s schedule some time to chat! 

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