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When it comes to getting sponsored, something I’ve seen “make or break” a deal more than once is when all involved parties can’t define what value means to them. One thing that will always be on the minds of companies looking to provide corporate sponsorships is: “will this provide my company with the exposure or…

When I first started in sponsorship, there was a lot I didn’t know. I remember thinking things like “we only need one more to sponsor to hit our budget” or “what’s the fastest way to get a sponsor” — What I learned is that while I could get sponsored and often times find more sponsorship…