How Mulan’s Perseverance Will Land You Sponsorships
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How Mulan’s Perseverance Will Land You Sponsorships

The day is here: you’re ready for a meeting with your potential sponsor. You’re nervous, but feeling optimistic. You’ve got all your ducks in a row: Business plan? Check. Contact info? Check. Clearly defined values and mission? Check. Yup! You’re ready. There’s lots of buzz going on in your mind, wondering how the meeting will…

Sponsorship Training – 3 Questions to Building Sustainable Sponsorship
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Sponsorship Training – 3 Questions to Building Sustainable Sponsorship

I love sponsorship training! Seriously… when I get on the phone with a client, I’m always excited to help them figure out how to get sponsored, from the basics to the dirty details of the actual launch. However, often my work isn’t logistical. A question I encounter often is: “How do I know what I…

Relationships Raise Money – The 4 Must Know Questions to Get Sponsored Faster
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Relationships Raise Money – The 4 Must Know Questions to Get Sponsored Faster

Why should you ask questions of your sponsor? Simple, Relationships Raise Money! (Oh, and because most people looking to get sponsored don’t ask questions.) It’s true! Most sponsorship seekers have NO IDEA what really happens in the sponsorship process when they ask for a sponsor. I’ve seen people think that because they created a proposal and…

Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 2)
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Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 2)

Last week I shared part 1 of my sponsorship glossary. In case you missed it or want to review, you can read it here. Here’s part 2 of the sponsorship glossary: Marketing Message: The message a sponsor wants to share through their sponsorship. Marketing messages can be around the launch of a new product, a…

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Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 1)

Why a sponsorship glossary? When visiting a foreign country it is best practice to understand some key phrases in the native language. For me, that applies to business and sponsorship also. Here is sponsorship glossary of terms that will assist you in your sponsorship process, especially if you want to get sponsored by larger brands. Activation:…

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Sponsorship Training -The Model to Get Sponsors

Sponsorship Training — Is it all the same? Personally, I say no. I base my sponsorship training off the RELATE model I created, which teaches how to get sponsors by building effective and sustainable sponsorship relationships. Here are the 5 Steps of the RELATE Sponsorship Training Model… Represent Sponsorship all starts with knowing who you…

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How to Get Sponsors – The 9 Biggest Mistakes Entrepreneurs & Nonprofits Make When Getting Sponsored (Part 3)

In my last two blog posts I’ve shared 6 of the 9 biggest mistakes Entrepreneurs & Nonprofits make when learning how to get sponsored. Today, I’ll share the last three of these sponsorship mistakes. In case you missed the first six mistakes, here they are: 1. A “show me the money” mentality 2. Not knowing…

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How to Get Sponsors – The 9 Biggest Mistakes Entrepreneurs & Nonprofits Make When Getting Sponsored (Part 2)

In my last blog post I shared 3 of the 9 biggest mistakes Entrepreneurs & Nonprofits make when learning how to get sponsored. In case you missed it, here they are: 1. A “show me the money” mentality 2. Not knowing how to price the sponsorship 3. Thinking one call or email is all it…

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How to Get Sponsors – The 9 Biggest Mistakes Entrepreneurs & Nonprofits Make When Getting Sponsored (Part 1)

Do you know the 9 biggest mistakes Entrepreneurs & Nonprofits make when learning how to get sponsors or creating sponsorship proposals that kill their results? If you want to get sponsors for your business or nonprofit and avoid the sponsorship mistakes that stop most people dead in their tracks, read this immediately because the mistakes…