In this episode, Roberto Candelaria catches up with Rachel Miller, a digital marketing expert, to get to know how to target your right audience and sustain their engagement.
During this episode, we covered:
- The importance of building a wide variety of audience
- Learning to find your target community through bumper sticker
- Getting to know more about engagement stacking
- Training your audience to engage with you
- Teaching people how to collect people
- Focusing on fueling your engagement and sales
- The importance of sustaining an audience despite the COVID Pandemic
Timestamp:
01:09 Welcome back to another episode of The Connected Community Leader Podcast!
01:20 Guest Speaker Intro: Rachel Miller, expert digital marketer and founder of Moolah
02:40 Surrounding yourself with the best people to run your business with
03:10 The importance of building a wide variety of audience
05:20 A look on how Moolah came about as a lucrative business
07:40 The duty to create a difference in people’s lives
08:50 Learning to find your target community through bumper sticker
12:55 Getting to know more about engagement stacking
13:40 Training your audience to engage with you
14:25 Ways to boost audience engagement
16:50 Learning more about Post Deck App
18:30 Teaching people how to collect people
21:00 Focusing on fueling your engagement and sales
21:40 Fostering authenticity to retain your audience
24:35 The importance of sustaining an audience despite the COVID Pandemic
26:45 Best book resources that had the biggest impact on Miller’s life and digital business
30:00 Ways to connect with Rachel Miller online
30:50 Miller’s advice on finding and building your perfect audience
31:02 1st: Gaining confidence to do your business
31:25 2nd: Getting out of that transactional relationship by learning the love for people
32:00 Rundown of podcast highlights with Rachel Miller
32:22 I’ll chat with you all soon!
32:24 End of podcast
Social Media Connection:
- Grow Your Audience Facebook Group (Rachel Miller)
- Connection AllStars Masterclass (Rachel Miller)
Recommended Resources:
- Contagious: Why Things Catch On (Jonah Berger)
- Outliers: The Story of Success (Malcolm Gladwell)
- Scrum (Jeff Sutherland)
- The 12 Week Year (Brian Moran)
- Radical Candor (Kim Scott)
Clockwork: Design Your Business to Run Itself (Mike Michalowicz)
Follow and connect with Rachel Miller on Facebook at Grow Your Audience Facebook Group and stay wired on her online masterclass at Connection AllStars.
Be sure to check out Roberto’s Facebook group at www.robertoteaches.com and connect with Roberto on Instagram at @RobertoCandelaria. Keep tuning in to the upcoming episodes of the Connected Community Leader for more ideas and lessons to learn from some of the most amazing community of business leaders with massive social media.