In this episode, Roberto Candelaria catches up with Rachel Miller, a digital marketing expert, to get to know how to target your right audience and sustain their engagement.

During this episode, we covered:

• The importance of building a wide variety of audience
• Learning to find your target community through bumper sticker
• Getting to know more about engagement stacking
• Training your audience to engage with you
• Teaching people how to collect people
• Focusing on fueling your engagement and sales
• The importance of sustaining an audience despite the COVID Pandemic

Timestamp:

01:09 Welcome back to another episode of The Connected Community Leader Podcast!

01:20 Guest Speaker Intro: Rachel Miller, expert digital marketer and founder of Moolah

02:40 Surrounding yourself with the best people to run your business with

03:10 The importance of building a wide variety of audience

05:20 A look on how Moolah came about as a lucrative business

07:40 The duty to create a difference in people’s lives

08:50 Learning to find your target community through bumper sticker

12:55 Getting to know more about engagement stacking

13:40 Training your audience to engage with you

14:25 Ways to boost audience engagement

16:50 Learning more about Post Deck App

18:30 Teaching people how to collect people

21:00 Focusing on fueling your engagement and sales

21:40 Fostering authenticity to retain your audience

24:35 The importance of sustaining an audience despite the COVID Pandemic

26:45 Best book resources that had the biggest impact on Miller’s life and digital business

30:00 Ways to connect with Rachel Miller online

30:50 Miller’s advice on finding and building your perfect audience

31:02 1st: Gaining confidence to do your business

31:25 2nd: Getting out of that transactional relationship by learning the love for people

32:00 Rundown of podcast highlights with Rachel Miller

32:22 I’ll chat with you all soon!

32:24 End of podcast

Social Media Connection:

• Grow Your Audience Facebook Group (Rachel Miller)
• Connection AllStars Masterclass (Rachel Miller)

Recommended Resources:

• Contagious: Why Things Catch On (Jonah Berger)
• Outliers: The Story of Success (Malcolm Gladwell)
• Scrum (Jeff Sutherland)
• The 12 Week Year (Brian Moran)
• Radical Candor (Kim Scott)

Clockwork: Design Your Business to Run Itself (Mike Michalowicz)

Follow and connect with Rachel Miller on Facebook at Grow Your Audience Facebook Group and stay wired on her online masterclass at Connection AllStars.

Be sure to check out Roberto’s Facebook group at www.robertoteaches.com and connect with Roberto on Instagram at @RobertoCandelaria. Keep tuning in to the upcoming episodes of the Connected Community Leader for more ideas and lessons to learn from some of the most amazing community of business leaders with massive social media.