- SPONSORSHIP MASTERCLASS -
May 31, 2025
12pm - 2:30pm Central
Whether it’s a retreat, summit, workshop, or virtual gathering—brands are already spending money to get in front of the kind of people you bring together.
The truth is:
You don’t need a huge audience to bring in big support.
You just need a plan.
Big companies are writing big checks…. And small business owners are joining the sponsorship conversation too as they look for creative ways to reach new audiences through partnerships that make sense.
It’s time to make those dollars work for your event.
Learn how with Sponsorship for Events… your step-by-step guide to landing the right sponsors and generating extra income before your event even begins.
Live Class: Saturday, May 31
Time: 12pm – 2:30pm CT
Where: Online (Zoom)
Can’t make it live? No worries. Every ticket includes the full recording as well as bonus implementation modules!
You’ll walk away with the exact steps to find sponsors, create your proposal, and confidently reach out to brands that are a good fit for your people and your event.
In-person and virtual events are back in full swing—and brands are ready for it. They’re actively looking for smart ways to show up in front of the right people.
That means you have more opportunities than ever to bring sponsors into your retreats, summits, workshops, and other gatherings.
And yes, this works…
So while you're overthinking if brands want to work with you, someone else is cashing the check.
How to update your sponsorship inventory -You’ll learn how to create a clear, creative list of what you actually have to offer a sponsor — and why it needs to go beyond just slapping their logo on your website.
Why collaborative Sponsorship can increase your payout -Two (or more) event hosts partnering to land a single sponsorship deal? It’s not just possible — it often leads to higher investment and bigger reach for everyone involved. You can also do this is you run more than one event a year.
Simpler ways to reach the right people at brands – We’ll show you how to bypass dead ends and find decision makers at brands who are looking to meet real goals — not just toss around freebies.
Why Hybrid Sponsorships are winning – Learn how a mix of sponsorship dollars and affiliate commissions can help you deliver better results for your partners and earn more in the process.
Now is not the time to wait and see.
Let's keep it real… sitting back and doing nothing won't get your event paid for.
Relationships Raise Money.
Relationships Make Money.
At the end of the day, it’s people — just like you and me — making decisions at brands. And they’re looking for new ways to hit their goals, just like you are.
They’re more open than ever to working with business owners who are actively building, trying new things, and showing up.
Sponsors want to partner with people who are moving forward, not waiting for permission.
If you're planning an event — big or small, in person or online — now’s the time to take the lead and show brands why your community is the place to be.
“But I don’t have a big email list…” You don’t need one. Sponsors care about access and engagement — not just follower counts or vanity metrics.
“But I’ve never hosted an event before…” This is actually the best time to learn. Start with a system that works instead of wasting time guessing or Googling your way through it.
“But I don’t want to sound salesy or beg…” Good. You shouldn’t. This training shows you how to lead with value and approach sponsorships like a partnership — not a pitch fest.
“But I’m not sure what I’d even offer…” That’s exactly what we cover. You’ll leave knowing what you can offer, how to structure it, and how to price it in a way that works for you and the sponsor.
“But is this really for someone like me?” If you’ve built a business, built a community, or built trust with your audience — then yes. Sponsors want in on what you’ve already built.
Whether this is your first event or your fifteenth, you’ll learn how to:
All For
If you do the work (yes, it takes work) and even one sponsor says yes, this class more than pays for itself.
This training is for you if:
If you’ve got an audience — even a small one — and you’re ready to work with brands in a way that feels real and valuable, this is for you.
If you’re looking for a quick fix, not willing to take action, or constantly blaming others for your results — this isn’t for you.
This training is for business owners who are serious about showing up for their audience and creating real partnerships.
If you’re not ready to do the work or want a magic button instead of a strategy, this isn’t the place.
Sponsorship for Events Includes…
Live Training on Saturday, May 31 from 12pm–2:30pm CT
Sample Sponsorship Proposal Templates
Roberto's PERSONAL Sponsorship Sales “Swipe File”
Access to Recordings for 1 Year
Fillable Workbook + PDF Action Guide
BONUS: How to use AI to write sponsorship outreach letters
BONUS: 4 Recorded Implementation Workshops Apply the system faster with step-by-step trainings for retreats, summits, hybrid events, and speaker sponsorships
A: Yes — this version of Sponsorship for Events includes the updated live training, new examples, and brand-new bonus implementation workshops for specific event types like retreats, summits, and hybrid events. Even if you’ve taken a training with me before, this version goes deeper and reflects what’s working right now.
A: No problem. You’ll get access to the full recording for one full year, along with all the templates, swipe files, bonus trainings, and materials.
A: Absolutely. This is the perfect time to learn the right way to build sponsor partnerships — before you waste time guessing or undercharging. You’ll walk away knowing how to structure your offers, how to reach out, and how to start with what you already have.
A: Yes. If you've landed a sponsor before, this training will help you build on that foundation and learn how to do it consistently. Plus, we’ll talk about how to expand your sponsorship inventory, negotiate better deals, and secure support for new types of events.
A: Then you’re in the right place. Some of the most meaningful partnerships happen at small, high-touch events. Sponsors care about connection and value — not just numbers. You’ll learn how to position what you’re already doing as something worth investing in.
A: Nope. If you have one already — great. But it’s not required.
We’ve seen events get sponsored with as few as 10 attendees. This process isn’t about chasing big numbers. It’s about knowing your audience, showing the value you offer, and being open to learning a new way of doing things.
It’s not about the size of your platform. It’s about how you position what you already have.
A: That depends on how fast you take action — but you’ll leave the live class with clear steps to follow, ready-to-use templates, and a plan you can start using immediately. Some students have gotten responses from sponsors in just a few days or weeks while some have never gotten sponsored because they didn't start.
A: This is a group training, not a private coaching offer — but you’ll get the chance to ask questions during the live class and on the bonus Q&A call on June 17. If you want more support beyond that, please email [email protected]
A: Yes — this works whether your event is in person, online, or a hybrid of both. You’ll even get a bonus recorded training specifically focused on virtual events to help you apply the system more easily.
Great question, and let’s keep it real.
This training is for people who are serious about their business and ready to take action. Once you enroll, you'll get access to proprietary materials that have taken years (and thousands of dollars) to develop and refine.
Because of the nature of the content and the access included, there are no refunds on this offer.
If you’re not ready to show up and do the work, this probably isn’t the right fit.
But if you are? One sponsor can easily cover this investment — and then some.
Please only join if you're serious about taking what you learn and putting it into action.
A: Because things change.
Sponsor expectations, brand priorities, and event strategies evolve, and we don’t believe in handing out outdated info that no longer works.
This training is designed to help you take action now, not someday.
Giving you a full year of access gives you plenty of time to review and implement — while also encouraging you to move forward instead of putting it off.