3 Things Dark Chocolate Will Teach You About Sponsorship Success
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3 Things Dark Chocolate Will Teach You About Sponsorship Success

If you’re anything like me, you have a few guilty pleasures. A good book, your favorite movie, that go-to dessert, or a glass of wine! That said, I have a confession. I love dark chocolate. I love the way you can taste the sweetness long after you’ve finished it. More importantly, I love the way…

5 Elements of a Winning Sponsorship Presentation
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5 Elements of a Winning Sponsorship Presentation

You’re ready! You’ve got an idea you’re excited about and can’t wait to start implementing it. You mapped out your schedule and put together all the necessary information for the plan to go with your idea. You’d love to give it just one last once over, though – maybe a “presentation checklist” if you will….

How to Ask for a Sponsorship with Confidence
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How to Ask for a Sponsorship with Confidence

You’ve done the prep work, and now… The time has come: you’ve picked up the phone. You’ve sent emails. You’ve made connections. You’ve written and sent out sponsorship proposals. A potential sponsor has reached out to you, asking for a meeting where you will present your sponsorship proposal and idea. You do a little excited…

How To Grow Your Business Like Olivia Pope (Part 1)
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How To Grow Your Business Like Olivia Pope (Part 1)

Have you ever wanted to grow your business? If you’re anything like me, the answer is yes! Most business owners have rituals – daily habits or routines – and I’m no exception. Every Thursday night, I grab my favorite wine glass and pour a glass of cabernet sauvignon from Jordan Winery or Nickel & Nickel…

How Mulan’s Perseverance Will Land You Sponsorships
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How Mulan’s Perseverance Will Land You Sponsorships

The day is here: you’re ready for a meeting with your potential sponsor. You’re nervous, but feeling optimistic. You’ve got all your ducks in a row: Business plan? Check. Contact info? Check. Clearly defined values and mission? Check. Yup! You’re ready. There’s lots of buzz going on in your mind, wondering how the meeting will…

Sponsorship Training – 3 Questions to Building Sustainable Sponsorship
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Sponsorship Training – 3 Questions to Building Sustainable Sponsorship

I love sponsorship training! Seriously… when I get on the phone with a client, I’m always excited to help them figure out how to get sponsored, from the basics to the dirty details of the actual launch. However, often my work isn’t logistical. A question I encounter often is: “How do I know what I…

Relationships Raise Money – The 4 Must Know Questions to Get Sponsored Faster
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Relationships Raise Money – The 4 Must Know Questions to Get Sponsored Faster

Why should you ask questions of your sponsor? Simple, Relationships Raise Money! (Oh, and because most people looking to get sponsored don’t ask questions.) It’s true! Most sponsorship seekers have NO IDEA what really happens in the sponsorship process when they ask for a sponsor. I’ve seen people think that because they created a proposal and…

Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 2)
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Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 2)

Last week I shared part 1 of my sponsorship glossary. In case you missed it or want to review, you can read it here. Here’s part 2 of the sponsorship glossary: Marketing Message: The message a sponsor wants to share through their sponsorship. Marketing messages can be around the launch of a new product, a…

Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 1)
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Sponsorship Glossary -Know the Lingo, Get the Sponsor! (Part 1)

Why a sponsorship glossary? When visiting a foreign country it is best practice to understand some key phrases in the native language. For me, that applies to business and sponsorship also. Here is sponsorship glossary of terms that will assist you in your sponsorship process, especially if you want to get sponsored by larger brands. Activation:…

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