Roberto C. Candelaria

Uncle, Dreamer, Disney Kid at Heart

Hey, I’m Roberto!Hey, I’m Roberto!
We all have our “professional” bios and, while they’re important, I wanted to give you a place to learn more about me as a person.

While most know me at the Founder of Sponsorship Boot Camp, there’s a lot more to me! Yes, I love teaching about sponsorship for authors, entrepreneurs, speakers, and non-profits… but I also believe that life is so much more than the work we do.

So, yes, I want to see you get sponsored!
I want to show you how to get sponsored!

  • Sponsorship for Authors
  • Sponsorship for Entrepreneurs
  • Sponsorship for Nonprofits
  • Sponsorship for Speakers
  • Sponsorship to fund your dreams!

But at the end of the day… I’m an uncle, dreamer, Dark Chocolate & Red Wine lover, and Disney kid at heart! Take a look below to learn more about me!


Favorite Disney Movie(s):

  • Aladdin,
  • Beauty & The Beast
  • UP!

Favorite Non-Disney Movie(s):

Yes, this needs to be it’s own question. Nothing compares to Disney!
 They are…. The American President, A.I. Artificial Intelligence
, and The Shawshank Redemption

An experience that made you a stronger person:

Starting my senior year of high school, I had several medical issues. These medical issues led to not being able to graduate with my class and having to get a GED in May 2000. Several people have looked down on me because of it, but I just keep moving forward and faced each day as a fighter. Little did I know that I’d be spending a lot more time at the hospital and in 2009, I was told by doctors that I had one year to live. Kinda scary, huh? I had two choices… give in, or live fully! I chose the latter. Through these medical challenges I had over a dozen surgeries, lost my corporate job, and it is what eventually made me start my business.


I figured if I only had one year left that I wanted to fully live and I spent that time with my family and close friends, teaching corporate sponsorship for non-profits, and learning to LIVE life. It was a shock. It was life changing. I learned so much through that experience and I know that’s part of what keeps me grateful for each new day that I have!

Be strong and live fully

If you could have lunch with any four people, who would you choose and why?

Bill Gates, Steve Spielberg, Sir Richard Branson, and Jim Carrey. All of these men shared several traits, but the there’s one that I admire most. They were dreamers. They all dreamed, believed, and then worked to make those dreams a reality. Things weren’t always easy, but they kept on going. I think we all face some form of failure in life or business, I know I did. I’d like to chat with them about what kept them moving forward and how they think through challenges that might face.

Three women who you admire and respect in business:

Whoa, this is a tough one! I’ll start by saying that I am so grateful for the mentors that I have and have had in my life, most of who were women. I think it’s time that the “experts” and entrepreneurial sectors begin to feature and highlight more women. The three women that I admire and respect the most in business are Wendy Lipton-Dibner, Leslie Knight, Dawniel Winningham, and Shelly Rice! I could write a book (and I might one day) about these four women and the impact they (and so many other women) have had on my life, so be sure you get to know them. If you’d like to know more about them, send me a message!

If you could be any Disney character, who would you be?

I remember watching “Aladdin” as a little kid and dreaming of one day being the singing voice of Aladdin and hoping to one day get to sing the part with Lea Salonga. (Anyone know her??) Ok, back on track. I’d go with Princess Tiana. Yes, I know I just said I wanted to be a Disney Princess. Princess Tiana, in my opinion, is one of the stronger Disney Princesses. She’s ambitious, has a dream, and isn’t going to let anyone get in her way of reaching it! I work for what I want, like Tiana, and don’t just wait around for things to happen! Yes, all our dreams can come true… but we gotta starting “doing” more to see them become a reality!

What was your childhood dream?

Perform at DisneyTo perform at Disney and to be the singing voice of a Disney character. The first one has come true and I’m still believing the second will happen one day. Know anyone that can make that happen?

Favorite Vacation Spot:


Biggest Challenge:

Overcoming my fear of success and making money. I had a hard time believing that I could help people and be paid for it.

When you’re having a “down” day, how do you stay motivated?

I listen to music. Music has a way of making me feel better and helping me calm down and think logically. Also, when she’s not in school, I call my niece. It’s pretty amazing to see the world through the eyes of a child. She reminds me to keep it simple and to have fun and play. Oh, and I also read!

When you’re not working, where can we find ya?

You can most likely find me at the Corner Bakery, a Disney theme park, or a local coffee or wine bar. I like to spend time at home, so some night you’ll find me at home with a glass of wine and a good book.

Me and my family at Disney

Someone who changed the course of your business?

Rick Frishman, the Founder of Author 101 University and Publisher of Morgan James Publishing. If you’ve had a chance to read my book, Relationships Raise Money: A Guide to Corporate Sponsorship, it’s because Rick is the person who challenged me to write a book. I met him at an event and he knew I was teaching sponsorship for non-profits and asked if I’d ever thought about writing a book on corporate sponsorship to teach authors and speakers how to get sponsored. I took the challenge and wrote the book! Rick invited me to teach sponsorship for authors on his Author 101 University stage, and that’s what led to the creation of Sponsorship Boot Camp and The Sponsorship Roadmap.

How’d you get started online?

Very slowly. No, seriously. I had created content for an online course, but wasn’t having much luck getting it online. Here I was with all this content that I wanted to get into the world, but didn’t know where to start. Enter Internet Marketing Multi-Millionaire and my (now) personal mentor, Tom Antion. Tom had created a WordPress E-Course that taught me to build my first website. From there I joined Tom’s Internet Marketing Mentee program and went through his course at The Internet Marketing Training Center. Since then I’ve launched online courses, started to deliver online sponsorship training, produced numerous webinars and created an online business. Tom taught me how to teach sponsorship for authors and speakers online. It’s because of Tom that I offer sponsorship training online so that I can teach more people how to get sponsors.

The best part of waking up is….

Knowing that I have one more day to help my clients and students create, dream, implement, and change the world!

Get Instant Access to my Free 5-Day Sponsorship E-Course